Growth Drives Cobalt Digital to Promote Dr. Ciro Noronha to CTO, and Appoint Anthony Tan as Director of Sales Engineering for APAC Region

Company announces changes in sales / engineering team just in time for IBC

Champaign, IL – September 5, 2022 – Cobalt Digital, designer and manufacturer of award-winning edge devices for live video production and master control, and a founding partner in the openGear® initiative, has announced the promotion of Dr. Ciro Noronha to CTO and the appointment of Anthony Tan as director of sales engineering for APAC. According to Chris Shaw, Cobalt COO, the changes reflect the Company’s growth and significant global expansion, especially in the important APAC region. Shaw revealed the news just days before the beginning of IBC2022 where both Noronha and Tan will be on Stand 10.B44 to greet friends, colleagues and customers.

This is an exciting time for Cobalt as the company progresses both geographically and technically,” explained Shaw. “We’ve experienced record-breaking sales month after month for the past few years and much of that success can be linked to Ciro’s ability to identify an industry need and bring new technologies to market. Now it’s time to acknowledge Ciro’s skill and talent with a promotion to CTO and watch his leadership drive the engineering department to the next level.”

Ciro Noronha scaled

Ciro Noronha

Noronha moves into the newly created role of CTO from his position as executive vice president of engineering. Noronha, a founder of ImmediaTV Corporation which was acquired by Cobalt Digital in 2016, has worked in the compressed video over IP space since 1995. He previously held engineering management positions at Optivision, SkyStream, Tandberg Television, and Ericsson, having led the development of several compression and networking products, including encoders, decoders, transcoders, gateways, and multiplexers.  A founder of the RIST Forum, Noronha currently serves as its president. He holds a BS and MS in Electrical Engineering from Instituto Tecnologico de Aeronautica, Brazil, and a Ph.D. in Electrical Engineering from Stanford University. He is the author or co-author of numerous academic papers and has seven issued patents.

Cobalt has also announced that Anthony Tan has been appointed as director of sales engineering for APAC. In his new role, Tan will work closely with both the sales team and the engineering department to identify technical requirements relevant to the region and deliver solutions to meet customers’ specific needs. Before joining Cobalt, Tan served as a broadcast consultant for Peregrine Broadcast Sdn Bhd. Tan also held the position of assistant vice president for Measat Broadcast Network Systems in numerous departments and held the same title at ASTRO All Asia Networks.

Anthony Tan

Anthony Tan

Tan will be based in Malaysia.

We are so happy to have Anthony as part of the Cobalt team at IBC, the largest, most important international event of the year,” added Shaw. “Anthony’s experience in APAC combined with his technical knowledge will ensure that our customers receive the highest level of support and are matched with the most appropriate solutions as he helps grow the presence of the company.

Please stop by the Stand to congratulate Ciro, and to welcome Anthony as the newest member of the team.”

About Cobalt Digital

Cobalt Digital Inc. designs and manufactures award-winning IP and 12G/6G/3G/HD/SD conversion, throwdown, and multiviewer technology for the production and broadcast television environment. As a founding member in the openGear® initiative, Cobalt offers a full range of openGear compliant solutions as well as video and audio processing products for closed caption compliance, production trucks, master control, HD news, signal transport, audio loudness processing, and color correction. Cobalt’s Blue Box Group™ line of interface converter throwdown boxes streamlines and simplifies a wide range of IP and 12G/6G/3G/HD/SD conversion and processing tasks. In addition, the company’s multi-image display processors enable multiviewer capabilities in the most demanding studio and remote production/ broadcasting environments. Cobalt Digital products are distributed through a worldwide network of dealers, system integrators, and other partnerships. For further information visit: