BRAVIA Professional BZ40L and BZ30J screens, innovative for their environmental performance while retaining the best of Sony technologies, accompany Stella McCartney’s show

Paris, March 6, 2024: As part of their joint commitment to sustainability, Sony Professional is supporting fashion designer Stella McCartney in the staging of her show for Paris Fashion Week® 2024, on Monday March 4, 2024, with the loan of 43 BRAVIA professional displays from across their BZ40L and BZ30J line ups.

The best of Sony technology with reduced environmental impact

The challenge was to deliver clear, bright, high-quality images that matched the designer’s staging in a very light, demanding greenhouse catwalk environment. The BRAVIA BZ40L series was the ideal solution: This series benefits from the latest, industry leading display technologies to deliver the highest quality image performance and state-of-the-art panel treatment, unlike competing screens on the market. The BRAVIA BZ40L features the Deep Black Non-Glare (DBNG) technology, to deliver incredible picture quality whilst mitigating reflections in even the most challenging lighting conditions. This ensures the screens maintain sumptuous black levels and bright, vibrant imagery from even the widest viewing angle.

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The designer also wanted a mix of screen sizes including some of the smaller screen sizes to maximise impact. The BZ30L series is available in a compact 32″ screen size, with superb 4K image quality, exceptional color, contrast and 25% anti-glare treatment. Combining exceptional color, contrast, clarity and movement. Slim and elegant, the BZ30L is designed for a wide range of applications.

All loaned products are designed with sustainable responsibility in mind, an essential point for this partnership.

“We are always looking towards more conscious innovations and technologies in everything we do here at Stella. Sony’s vision for sustainability is aligned with our own, making for a natural collaboration at our Winter 2024 runway show.” – Stella McCartney brand.

As a progressive luxury brand, Stella McCartney has always been forward-looking. 1It strives to create products with as little environmental impact as possible, while taking responsibility for the resources used and the impact on people, animals and the planet. The fight against biodiversity degradation and climate change requires the entire fashion industry to work towards transformations that have an impact on our wider ecosystem.

Sustainable development at the core of Sony’s approach

Equally aware of its environmental impact and that of its products, the Sony Group is committed to sustainability, from the development process right through to the visual experience. Sony is implementing a long-term environmental plan called “Road to Zero”, which aims to build a sustainable society, with the goal of achieving a zero environmental footprint over the entire life cycle of its products and business activities by 2050. True to these goals, Sony is increasing the rate of recycled materials in its devices without sacrificing design and durability. The group has reduced the overall use of virgin plastic by up to 60% thanks to the SORPLAS™ material developed by Sony. In addition to recycled plastics Sony is accelerating its efforts by reducing product energy consumption, eliminating plastic from the packaging of small, newly designed products and introducing renewable energies.

215 BRAVIA professional display models (including the BZ40L series), incorporate these sustainable elements, from the use of highly recycled SORPLAS™ plastic to the reduction of ink used on cartons, as well as an optional stand to reduce waste and an Eco dashboard to better understand energy consumption based on the configuration of its settings.


About Sony Corporation

Sony Corporation is a wholly owned subsidiary of Sony Group Corporation. It is responsible for the Entertainment, Technology & Services (ET&S) business within the Sony Group. With the ambition of “continuing to bring Kando and Anshin* to the world through technology and innovative projects”, Sony Corporation supports Sony Group with technologies capable of bringing the Entertainment of the future to life with creators. For more information, please visit:


About Sony Europe B.V.

Sony Europe B.V. is a subsidiary of Sony Corporation, headquartered in the United Kingdom. As part of the Sony Group, we are responsible for the Consumer and Professional Leisure Technologies and Services business, as well as the Imaging and Sensor Solutions business in Europe. From R&D to engineering, design, sales, marketing, distribution and customer service, we pursue Sony’s goal of offering the world every possible emotion through the power of creativity and technology. To find out more, visit:


About Stella McCartney

Stella McCartney is a luxury lifestyle brand that was launched under the designer’s name in 2001. It emboldens confident femininity with elevated yet effortless, conscious fashion. The brand is committed to being an ethical and modern company, believing it is responsible for the resources it uses and the impact it has on the environment. It is therefore constantly innovating new ways to become more sustainable, from designing to store practices and product manufacturing. As a lifelong vegetarian, Stella McCartney never uses any leather, feathers, fur or skins in any products for both ethical and environmental reasons – pioneering a movement for the use of alternative materials. Supporting regenerative agriculture and circularity, the brand is embracing new business models that will transform how clothes are sourced, produced, sold, shared, repaired and reused, promoting long-lasting products with extended use to reduce environmental impact. Stella is also a co-founder of the SOS Fund, investing in next-gen start-ups at the grassroots level to support nature-positive solutions and innovations.

Today, Stella McCartney spans women’s ready to wear, unisex capsules, kids’ clothing, accessories, swimwear, lingerie, a performance wear collaboration with adidas, STELLA skincare and more – with 48 directly owned stores and 21 franchise stores across New York City, London, Paris, Milan, Tokyo, Shanghai and Beijing. Our collections are now sold in 77 nations through 863 specialty shops and department stores, and ship to 100 countries via online.

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